The Lazy Hippy - Ethical Internet Marketing > Review: Datapresser - Mass Content Generator

Review: Datapresser - Mass Content Generator

Posted: Si on Apr 15 | content creation

I promised Rob from Seocracy.com that I would review his content generation tool, Datapresser months ago. Sorry this has taken so long mate, what can I say… I’m a lazy fuckin’ hippy!

What does it do?

Datapresser creates content by allowing you to mix data from a number of databases with your original content in the style of the Mad Libs game.

If you aren’t familiar with Mad Libs, it’s a word game for children where one player prompts another for a list of words to substitute for blanks in a story.

So for example, “The _____ ate a _____ and it tasted _____”. You could fill the blanks with “man”, “apple” and “delicious”, or you could choose “tiger”, “Google site reviewer” and “fishy”. I’m sure you get the picture, you can play around with Mad Libs on their site.

For content creation madlibs are ideal, by mixing up words and sentences you can create content that makes sense to a human reader and is not seen as duplicate content by the search engines. Eli wrote an excellent post at BlueHatSEO about this which I definitely recommend reading.

Datapresser makes creating madlib content easy. You can choose fields from a number of databases to insert and it will select a random entry, you can also add your own custom madlibs. The resulting content is available either as plain text or for integration with WordPress blogs. It either produces a backup xml file for you to import into WordPress or it will log into your blog and post at regular intervals.

The databases available cover a wide range of subjects, from XBox360 cheats to recipes to job descriptions and names and addresses and many more.

Example

The easiest way to show what Datapresser can do is by using a real example. This site, CreditSpeak, consists of interviews with people about credit and finance.

Here’s part of my input into Datapresser:

{|Randomperson|first} {|Randomperson|last}: That sounds like an {|Custom|interesting, unusual, different, challenging} {|Custom|way to earn a living, line of work, job, career, line of business}. How is the {|Custom|recession, slow down, credit crunch} affecting you?

{|AmericanIdentity|givenname} {|AmericanIdentity|surname}: It’s {|Custom|making life hard, making things difficult, affecting us in a big way, forcing us to change our lifestyle}. My partner {|ItalianIdentity|givenname}’s employer, {|Hotel|hotel_name} in {|Hotel|city} is {|Custom|suffering, losing customers, fighting to survive} and we have had to sell our {|Custom|home, apartment, holiday home, second home, condo, investment property} in {|WorldCity|city}, {|WorldCity|country}. The {|Car|mainmodel} {|Car|submodel} has been {|Custom|traded in, exchanged, swapped, ditched} for a {|Custom|smaller, more economical, more efficient, less expensive, cheaper} model and we’ve {|Custom|cut down a lot, had to cut down, reduced, cut back on} on our {|Custom|evenings, nights, dining out, meals} at {|Restaurant|Name}.

This produces:

Kristin Gonzalez: That sounds like an interesting way to earn a living. How is the slow down affecting you?

William Guerrero: It’s making things difficult. My partner, Gino’s employer, Clarion Hotel Waterfront in Indianapolis, IN is suffering and we’ve had to sell our condo in London, CA. The Toyota Corolla 3dr hatchback 1.8 T Sport Compressor has been ditched for a less expensive model and we’ve had to cut down on our meals at Alyans Restaurant.

Or:

George Josephson: That sounds like an interesting line of business. How is the credit crunch affecting you?

Richard Smith: It’s making life hard. My partner, Adelaide’s employer, Hyatt Regency Minneapolis in Minneapolis/St. Paul, MN is suffering and we’ve had to sell our apartment in Claremore, US. The BMW 1 Series 5dr hatchback 118d Sport has been traded in for a more efficient model and we’ve reduced on our meals at Beijing Garden.

Or numerous other combinations.

As you can see it replaces the {|Database|field} tags with the corresponding content from the databases and the custom tags with one of the options specified.

The XML file produced by Datapresser was easily imported into WordPress, you can see the full results on CreditSpeak.com.

Conclusion

I really like Datapresser. It makes creating madlib content a breeze and the integration with WordPress works really well. The biggest problem I found was getting the creative juices flowing to create the madlib templates!

It is a new service and as such there are some things that could do with improvement. The interface isn’t the most intuitive and there’s too much copying and pasting for my liking, also there is no way to save your custom tags (so more copying and pasting). However, Rob assures me these are things that will be improved in the coming weeks along with the addition of many new features such as professionally written madlib templates.

Overall if you are looking for a quick and easy way of creating unique content with WordPress integration, Datapresser is the best solution I have came across so far. I highly recommend it.

So as not to cause server problems the number of subscribers is limited (a good move, in my opinion, it indicates that the quality of service for the members is more important than the potential earnings from taking on more subscribers), you can join the waiting list here. It is currently priced at $45 Canadian (about $44 US) monthly, which is a bargain especially as the databases cost a similar amount each.

I have not been paid for this review, nor do I receive any compensation for referring users to Datapresser. However, the link to databases for sale is an affiliate link and I currently have a complimentary Datapresser membership.

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