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eBay.com Affiliate Program Changes
Posted: Si on May 16 | affiliate marketing, ebay
I’ve just received the following email from eBay/Commission Junction.
Looks like some interesting changes ahead for eBay.com affiliates. I’ve only received this regarding the eBay.com program, so am assuming - at the moment - that other programs are not affected.
I’m sure this will affect AuctionAds users as well.
Basically, from the 1st June eBay commissions are increasing (quite a bit!) and also banning direct linking.
They don’t state whether or not you can use a redirect - and I am currently doing with some PPC campaigns, so need to look at that.
We want to inform you of two important changes that will affect the eBay US affiliate program beginning June 1, 2007.
1. Price Increase
We are excited to announce a Payment Structure change that will dramatically increase your payout as an eBay Affiliate!
The main objectives of the price change are to:
* Encourage partners to increase promotional efforts with higher tiers
* Reward the launch and growth of new, innovative business modelsBelow is the detailed payout structure that will take effect June 1st for the eBay US affiliate program:
Monthly ACRU Tiers
Total ACRUs — Compensation per ACRU
0-49 — $25.00
50-1,999 — $28.00
2,000-29,999 — $31.00
30,000+ — $35.00
Monthly Revenue Share Tiers
Total Revenue ($) — % of Revenue
$0-$99.99 — 50.00%
$100-$4,999.99 — 55.00%
$5,000-$199,999.99 — 60.00%
$200,000-$699,999.99 — 65.00%
$700,000-$2,999,999.99 — 70.00%
$3,000,000 + — 75.00%Please visit our hub pages for more information: http://affiliates.ebay.com/payout
2. Terms and Conditions Update for Paid Search Campaigns
eBay’s US Affiliate Compensation Section 1.0 will be updated on June 1st as follows:
a. Search Engines. You will not be compensated for paid search traffic purchased from Google.com, Yahoo.com, MSN.com, nor from any of their content networks, such as Google AdSense, Yahoo! Publisher Network, and MSN ContentAds, if it is linked directly to the eBay.com, eBay Express, or eBay Store domains (not “Commission Earning Activity”). The change in policy is limited to the eBay.com US program, and to the three search engines stated above. Linking to a non eBay domain is allowed.
Please note that: 1) Program Terms with the new Terms & Conditions will automatically take effect on June 1. 2) Publishers do not need to take any steps to move to the new Program Terms containing the updated Special Terms & Conditions, and 3) If the Special Terms & Conditions are not agreeable to you, then you are required to proactively end your affiliate relationship with ebay.com via the CJ Account Manager interface.
The eBay US Affiliate Team is dedicated to a program that fosters innovation and new opportunities for all partners. We’re excited by the price increase, and look forward to your continued success!
The eBay US Affiliate Team
So a pretty big commission increase, but with some restrictions on pay per click.
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